The Devil In The Details
For our final project we have been given the task of finding a website with design issues, make suggestions for design improvements, then construct a new website to include the design details we suggest would improve the website. After some searching I have managed to locate a website having graphic design flaws as well as a general lack of content. This is supposed to be a graphic design website so let’s get started with tearing into this thing and get on with the debriefing. With so much red in this website could there be a devil in the details?
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The Landing Page
Below is the landing page of this graphic design website that is butt ugly. In my estimation the red image overlay is really horrible. Because of this red overlay, header page image details can hardly be made out. The text in the heading has a white background not fitting for the red overlay which, in my opinion, contributes to an overall feeling of dissonance instead of harmony on that first page. The first task in re-designing this website will be to create an attractive landing page. The user of my blog will be able to click on an image to expand.
The Explore Section
The Our Work Section
The Logo Design Page
On the logo design page can be found examples of logo design work which has been done by the author. The heading is looking good but I would like to see more descriptive content in the sub heading with talk about the unique ways in which we do logo design. Clients seek a developer to get work done because they do not have the expertise to do design work themselves and are willing to paying a professional for this service. To get the attention of a perspective client for a logo project I would want to elaborate on our unique methods which set us apart from the competition. Even to simply articulate the normal work flow process would be enough, and of course, a blog post of the design details of a specific project is something that is going to really hit home for a prospective client. There are no blogs on this website and I think this is another big weak point.
The Website Design Page
Moving to the Website Design page we find a near clone of the page layout of the logo design page. The criticism of this page would be the same as for the Logo Design page – more content in the sub-heading talking up our unique web development services with supporting blog posts showing production details and process. In viewing the web development projects done by this author, it is obvious that their skills are advanced. It puzzles me that with so much going into web creation projects for clients, why did the author skip relevant content and style in his own website? For this project I would like to add more descriptive content with style on this website design page.
The Print Design Page
The author has more to say in the sub heading description and that’s good. The finished projects shown on this page look impressive, and as previously mentioned, selected design projects really deserve a blog or two for such outstanding work. Personally, I would want to try to woo a client in with blogging about the branding and logo work on the automobiles. My aim in a redesign strategy would be to do a mock design blog for one of the projects, understanding the limitations however, because I do not have access to those photos concerned with production process.
The Testimonial Slider Section
Testimonials are important and obviously the website author also recognizes this. I would automate the testimonial slider and include client pictures. Photographs of people always lend a personal touch to content.
The Contact Section
As amazing a designer this person is they did not include a contact form, but only an email address. To move this website up a notch further I suggest to include a contact form with input fields.