The Good, the Bad
and The Ugly
In Web Design
Web usability can take into consideration many elements of website design feature and function based upon each person’s own criteria as to what he or she deems as usable or not usable in terms of individual user aesthetic and desire. In this paper I review three websites which I am to identify as good (and thus usable), bad and ugly. 4 criteria were chosen from which I deem important to my personal website user experience. I then look to see if each website reviewed can pass these criteria.
The Four Criteria
Purpose – Does the website clearly say and show what it does as well as provide supporting images, captions and links to more information?
Content – Is information clear, concise and informative?
Navigation – Is the navigation menu uncomplicated and easy to use, and is there always clear navigation on every page I visit? Where there is many products, services or information topics is there a search bar?
Appearance – Is the typeface easily readable? Are heading used? Is there imagery and is it relevant? Are soft animations used? Is there branding and a relevant, consistent color scheme? Is the website responsive?
Mountain Rose Herbs. Purpose is clearly stated on the home page as “PURVEYOR OF SUSTAINABLE ORGANIC INGREDIENTS” in bolded uppercase large and centered H1 text. A Sub-heading just below it supports the heading with “Shop our vast selection of high-quality herbs, spices, teas & DIY supplies.” Just below this is a beautiful collage of colorful herbs and spices. Content is well organized as items for sale are alphabetized Clicking an item brings up excellent detail for each item including Latin name, common name, overview, parts used, preparation, historical use data and precautions. Site Navigation is exceptional in that each cascade of the sub menu also has an icon to visually show the user what can be expected at that menu location. Menu cascade is activated on hover, the main menu is accessible from every page and the search function works well to locate specific items. Search. Overall the appearance is excellent with use of clear and large typeface. Bold and clear headings appear on every page. Beautiful imagery used for every item for sale on every page. Soft animations are used in the small gallery on the home page. This is a very good and usable website in every respect